Value co-creation practices in business-to-business platform ecosystems
Journal
Electronic Markets
ISSN
1019-6781
1422-8890
Type
journal article
Date Issued
2019
Author(s)
Abstract
Moving beyond value creation in individual companies, firms have integrated customers, partners, and stakeholders in a mutual value co-creation process. Examples are platforms such as Apple’s App Store, where external developers use boundary resources provided on the platform to develop and share applications in an ecosystem. While value co-creation on business-to-consumer platforms is common practice, research on their business-to-business (B2B) counterparts is still sparse. The goal of this paper is to analyze how B2B platforms utilize value co-creation practices. We conduct a multiple case study in the context of emerging Internet of things (IoT) platforms highlighting that B2B platforms follow three standardized value co-creation practices. The platform encourages the supply side through the (1) integration of complementary assets, the demand-side through (2) ensuring platform readiness and connects both processes by (3) servitization through application enablement. We conclude by showing how platforms leverage different boundary resources in a process of standardization to develop a scalable infrastructure that explains how platforms enable value co-creation within their ecosystem.
Language
English (United States)
Keywords
Value co-creation
Digital platforms
Internet of things
Case study
Boundary resources
Standardization JEL classification O320 Management of Technological Innovation and R&D
HSG Classification
contribution to scientific community
Refereed
Yes
Volume
29
Number
3
Start page
503
End page
518
Subject(s)
Division(s)
File(s)![Thumbnail Image]()
Name
Hein et al._2019a EM.pdf
Size
703.58 KB
Format
Adobe PDF
Checksum (MD5)
7076670ff43e85fcd41af527c44a75f5