Managing the Interpretive Flexibility of Technology: A Case Study of Celonis and its Partner Ecosystem Short Paper
Type
conference paper
Date Issued
2021
Author(s)
Abstract
IT artifacts as embodiments of digital technologies are perceived differently by different user groups-a characteristic denoted as the technology's interpretive flexibility. As emphasized in prior contributions, social and technological factors shape the different outcomes of the focal technology. What is less clear is how technology firms can manage and exploit the interpretive flexibility of their technology to maximize their value potential while adequately addressing their (potential) customers' needs. This ongoing study aims to investigate the mechanisms technology providers use to strike that balance individually and collectively. Between 2018 and 2021, we conduct an in-depth case study of Celonis the market leader in process mining, and develop a preliminary model for managing the interpretive flexibility of technology. Focusing on Celonis' efforts to create a partner ecosystem around its core technology, we find two basic mechanisms through which partners increase (deployment) or decrease (abstraction) the interpretive flexibility of Celonis' technology.
Language
English (United States)
Keywords
interpretive flexibility
boundary management
process mining
digital platform ecosystem
partner ecosystem
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
International Conference on Information Systems
Event Location
Austin, US
Subject(s)
Division(s)
File(s)![Thumbnail Image]()
Name
Engert et al._2021 ICIS.pdf
Size
221.89 KB
Format
Adobe PDF
Checksum (MD5)
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