Motivating change in commuters' mobility behaviour: Digital nudging for public transportation use
Journal
Journal of Decision Systems
ISSN
1246-0125
2116-7052
Type
journal article
Date Issued
2023-04-10
Author(s)
Abstract
The urgency of climate change is evident worldwide, but current
mobility patterns still cause severe environmental damage . The
largest share of these mobility-related problems is caused by everyday
private car use, such as commuting. One way to change mobility
patterns is through digital nudging in the form of trip
recommendations to increase commuters’ public transportation
use. To examine the effects of the recommendations, we undertake
a choice-based conjoint analysis and determine whether participants
choose the recommended trip option more frequently and
whether the recommendations influence participants’ public transportation
preferences. Our results show differences based on commuters’
travel times and mobility app use. Significant positive
effects were observed among commuters with a short travel time
who do not usually use mobility apps. This study contributes to the
digital nudging and transportation literature, and has practical
implications in terms of using recommendations to encourage
switching from private cars to public transportation.
mobility patterns still cause severe environmental damage . The
largest share of these mobility-related problems is caused by everyday
private car use, such as commuting. One way to change mobility
patterns is through digital nudging in the form of trip
recommendations to increase commuters’ public transportation
use. To examine the effects of the recommendations, we undertake
a choice-based conjoint analysis and determine whether participants
choose the recommended trip option more frequently and
whether the recommendations influence participants’ public transportation
preferences. Our results show differences based on commuters’
travel times and mobility app use. Significant positive
effects were observed among commuters with a short travel time
who do not usually use mobility apps. This study contributes to the
digital nudging and transportation literature, and has practical
implications in terms of using recommendations to encourage
switching from private cars to public transportation.
Language
English (United States)
Keywords
Digital nudging
mobility behavior
recommendations
conjoint analysis
HSG Classification
contribution to scientific community
Refereed
Yes
Volume
33
Number
1
Subject(s)
Division(s)
File(s)![Thumbnail Image]()
open.access
Name
Zimmermann et al._2023 JDS.pdf
Size
1.65 MB
Format
Adobe PDF
Checksum (MD5)
26416383169cbeeee561a26c2075fb64