Gaze into Fintech: Assessing the Influence of Financial Literacy on Interaction Behaviour Using Eyetracking
ISBN
979-8-4007-1764-2/24/06
Type
conference poster
Date Issued
2024-06
Author(s)
Abstract
Financial technology (fintech) has become more accessible to diverse users, including finance practitioners and non-experts. We conducted a usability test with six participants, evaluating a fintech app using eye-tracking technology for finance practitioners and non-finance experts. Our analysis revealed that participants with limited financial knowledge had difficulty understanding financial information and navigating the software, indicated by a higher revisitation rate on financial labels. We also observed higher cognitive overload or uncertainty among non-practitioners, evidenced by gaze-click discrepancies. These insights aim to inform the design of more accessible fintech applications.
Language
English
Keywords
Fintech
Usability Test
Eyetracking
HSG Classification
contribution to practical use / society
Book title
International Conference on Advanced Visual Interfaces
Publisher
ACM
Event Title
AVI 2024
Event Location
Arenzano (Genoa), Italy
Event Date
June 3rd -7th 2024
Subject(s)
Division(s)
Contact Email Address
yu.sun@unisg.ch
File(s)![Thumbnail Image]()
open.access
Name
paper.pdf
Size
3.71 MB
Format
Adobe PDF
Checksum (MD5)
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