Cutting through Complexity: Strategic Options for Designing a B2B Innovation Platform
Journal
Proceedings of the 57th Hawaii International Conference on System Sciences
ISBN
978-0-9981331-7-1
Type
conference paper
Date Issued
2024-01-03
Author(s)
Abstract
Designing and establishing a B2B platform business challenges many company executives and managers. Incentuated by the potential benefits and business opportunities, numerous B2B companies commit to this strategic venture. However, real-world showcases that most B2B companies fail with their platform endeavors. To help company executives and managers navigate the challenges and obstacles of designing B2B innovation platforms more effectively, we highlight seven strategic options and possible solutions to lean on. We base our findings on interviews, discussions, and workshops with C-level executives and managers from three incumbents that successfully established a B2B innovation platform. By following our strategic options and possible solutions, practitioners can cut through the complexity of designing and operating B2B innovation platforms to establish new business from scratch.
Designing and establishing a B2B platform business challenges many company executives and managers. Incentuated by the potential benefits and business opportunities, numerous B2B companies commit to this strategic venture. However, real-world showcases that most B2B companies fail with their platform endeavors. To help company executives and managers navigate the challenges and obstacles of designing B2B innovation platforms more effectively, we highlight seven strategic options and possible solutions to lean on. We base our findings on interviews, discussions, and workshops with C-level executives and managers from three incumbents that successfully established a B2B innovation platform. By following our strategic options and possible solutions, practitioners can cut through the complexity of designing and operating B2B innovation platforms to establish new business from scratch.
Language
English (United States)
Keywords
Practice-based IS Research
Platforms
b2b
B2B
Strategic options
management best practices
Management best practices
platformization
Platformization
platforms
strategic options
Pages
10
Official URL
File(s)![Thumbnail Image]()
Name
Cutting through Complexity.pdf
Size
468.7 KB
Format
Adobe PDF
Checksum (MD5)
bc3267db9ad7e75d94de60f78841f133