Evolving female entrepreneurship in emerging economies: clarifying the linkages between institutional forces and online venture performance
Journal
Journal of Small Business and Enterprise Development
ISSN
1462-6004
Type
journal article
Date Issued
2024-08-16
Author(s)
Abstract
<jats:sec><jats:title content-type="abstract-subheading">Purpose</jats:title><jats:p>This study investigates the rise of online female entrepreneurship in emerging economies from institutional perspectives and the resource-based view (RBV). The research also explores how choosing online entrepreneurship affects the performance of female entrepreneurs.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title><jats:p>Data were collected through surveys, and quantitative data analysis was used to test the hypotheses.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Findings</jats:title><jats:p>The results indicate that women entrepreneurs perceive online platforms as rare, valuable, imperfectly imitable and non-substitutable resources. Furthermore, the impact of informal institutions on choosing online platforms is supported, but the influence of formal institutions remains unclear. Additionally, the study finds that opting for online platforms helps entrepreneurs achieve financial and stakeholder relationship goals but does not significantly contribute to strategic and learning goals.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-subheading">Originality/value</jats:title><jats:p>Our research highlights how transitioning from a physical to an online business platform can become a valuable resource for marginalized, deprived and struggling entrepreneurs, particularly women, operating within challenging institutional contexts, often prevalent in emerging economies.</jats:p></jats:sec>
Publisher
Emerald
Volume
31
Number
7
Subject(s)
Division(s)