Exploring User Perceptions on Visual CO2 Representations as Eco-Feedback in Virtual Reality
Journal
Extended Abstracts of the CHI Conference on Human Factors in Computing Systems (CHI EA ’25)
Type
conference poster
Date Issued
2025-04-26
Author(s)
Abstract
Eco-feedback interventions primarily focus on lowering energy consumption behaviours instead of considering the impact of CO2 emissions resulting from the overall energy mix of renewable and non-renewable energy sources. Although labelling products with CO2 emission is an effective way for green nudging, consumers often perceive the information as intangible and incomprehensible. In this paper, we study the impact of the visual representation of CO2 equivalences (VisualRepCO2) on customers’ perceptions when choosing an energy supplier in virtual reality (VR) compared to a paper baseline and desktop setup. Our findings indicate that a VisualRepCO2 supports customers of electricity supplies in understanding their impact more comprehensibly and touches them more emotionally than a text label. We conclude by demonstrating lessons learned for future research and offering recommendations to support practitioners in enhancing customers’ understanding of CO2 emissions.
Keywords
Carbon Emissions
CO2 Emissions
Eco-Feedback
Sustainability
Virtual Reality
Design Intervention
File(s)![Thumbnail Image]()
open.access
Name
chiea25_Preussner.pdf
Size
1.38 MB
Format
Adobe PDF
Checksum (MD5)
3c0f12d6e630613fb7c7f06d6ca1040e