Consumer Reactions to Artificial Intelligence: From Adoption to Interaction
Journal
Association for Consumer Research
Type
conference contribution
Date Issued
2025
Author(s)
Leung, Eugina
;
Urminsky, Oleg
;
Gai Phyliss Jia
;
;
Klesse Anne-kathrin
;
Morewedge, Carey
;
Schmitt, Bernd
;
Valenzuela, Ana
;
Cian, Luca
;
De Freitas Julian
;
Puntoni, Stefano
;
Schroeder, Juliana
Abstract
Whereas existing research repeatedly studied consumer reactions to artificial intelligence, it focuses predominantly on adoption decisions. Given the prevalence of AI in consumers lives, this roundtable fulfils the purpose to discuss how we can leverage extant research when broadening our scope to studying consumer-AI interactions.