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Branded Practices as a New Way of Conceptualizing Brand Loyalty
Details
Branded Practices as a New Way of Conceptualizing Brand Loyalty
Type
conference paper
Date Issued
2025-06-26
Author(s)
Janina Rebecca Kauz
;
Johanna Franziska Gollnhofer
;
Cristel A. Russell
HSG Classification
contribution to scientific community
Refereed
Yes
Event Location
London
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/123057
Division(s)
IMC – Institute for M...