Conceptualizing hybrid intelligent service ecosystems
Journal
Electronic Markets
Type
journal article
Date Issued
2025-07-08
Author(s)
Bartelheimer, Christian
;
Heinz, Daniel
;
Hönigsberg, Sarah
;
Siemon, Dominik
;
;
Timo Strohmann
;
Poeppelbuss, Jens
;
Research Team
IWI6
Abstract
With the proliferation of artifcial intelligence (AI) technologies, the collaboration of human and AI actors in value cocreation processes permeates various application domains. In this conceptual paper, we integrate concepts from human-AI collaboration and service research and present a conceptual framework for hybrid intelligent service ecosystems (HISE). The framework extends the existing conceptualizations of service ecosystems as put forward by the service-dominant logic (S-D logic) by emphasizing how actors deliberately confgure human and artifcial agencies to co-create value via hybrid intelligent service exchange and how this impacts ecosystem formation and evolution. Our conceptualization highlights that value co-creation in HISE is guided and facilitated by shared resources and institutional arrangements, which difer from previous service ecosystems through the emergence of hybrid agency. We demonstrate the applicability of our framework with fve illustrative HISE scenarios and provide fve theoretical propositions. Our fndings extend existing knowledge by theorizing on how to incorporate hybrid intelligence into value co-creation processes. Thereby, we provide a foundation for future interdisciplinary research on human-AI collaboration at the intersection of information systems, human-computer interaction, and service research with S-D logic as a unifying theoretical lens.
Language
English
Keywords
Hybrid intelligence
Service ecosystems
Value co-creation
Artifcial intelligence
HSG Classification
contribution to scientific community
Refereed
Yes
Volume
35
Number
63
Pages
27
Subject(s)
Division(s)
File(s)![Thumbnail Image]()
Name
JML_1035.pdf
Size
2.6 MB
Format
Adobe PDF
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