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Map-based interviewing to surface innovation ecosystem enablers

Type
conference paper
Date Issued
2025-08-05
Author(s)
Martin Eppler  
Abstract
This methodological paper sheds light on the use of maps as interviewing devices. The application example given is that of a regional innovation ecosystem in Colombia. A simplified, printed city map was employed to elicit innovation ecosystem patterns and success factors from experts. The paper shows the benefits, usage modes and results of conducting qualitative interviews with the help of cartographic representations. It furthermore shows an example of how such results can be aggregated graphically.
Language
English (United States)
Keywords
visualization
maps
innovation ecoysystem
ecoysystem
innovation
innovation patterns
Publisher
IEEE
Event Title
International Information Visualization Conference
Event Location
Darmstadt
Event Date
05.08.2025
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/123377
Subject(s)

business studies

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