Navigating Strategic Brand Paradoxes: A Foundation for Managing Brand Purpose and Brand Efficiency

Type
conference keynote
Date Issued
2025-08-24
Author(s)
URL
File(s)
Thumbnail Image

open.access

Name

Navigating Strategic Brand Paradoxes_A Foundation for Managing Brand Purpose and Brand Efficiency.pdf

Size

686.1 KB

Format

Adobe PDF

Checksum (MD5)

27e5cbaef257dcd6fc63f23070f9b7c9