Andreas Herrmann
Title
Prof. Dr.
Last Name
Herrmann
First name
Andreas
Email
andreas.herrmann@unisg.ch
Phone
+41 71 224 2130
Web Site
654 results
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Item type:Publication, Nachhaltige Mobilität, Markenartikel – das Magazin für Markenführung(2023); ; Jannis LinkeType:journal article - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Collect them all!(Springer Netherlands, 2022-07) ;Bauer, Christoph ;Spangenberg, Katie ;Spangenberg, Eric RType:journal articleJournal:Journal of the Academy of Marketing ScienceScopus© Citations 7 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Contraining Ideas: How seeing ideas of others harm creativity in open innovation(American Marketing Association, 2021); ;Dahl, Darren W.; Type:journal articleJournal:Journal of Marketing ReserachVolume:Vol 58Scopus© Citations 66 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, How Mobility Shapes Inclusion and Sustainable Growth in Global Cities(2021) ;Brian Collie ;Markus Hagenmaier ;Nikolaus Lang ;Andrey MavrenkovPietro Viggiani d'AvalosType:journal articleJournal:White Paper of the Economic Forum - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
Item type:Publication, The Problem with Innovation Contests(Harvard Business Review, 2021-07); ;Dahl, Darren W.; Type:journal articleJournal:Harvard Business ReviewVolume:July/August - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Constraining ideas: How seeing ideas of others harms creativity in open innovation(SAGE Publications, 2021-02-01); ;Darren W Dahl ;Suleiman AryobseiOpen innovation contests that display all submitted ideas to participants are a popular way for firms to generate ideas. In such contest-based ideation, the authors show that seeing numerous competitive ideas of others harms, rather than stimulates, creative performance (Study 1). Others’ competitive prior ideas interfere with idea generation, as new ideas need to be differentiated from the preceding ones to be original. Exposure to an increasing number of prior ideas thus heightens individuals’ perceived constraints of expressing ideas and harms creative performance (Studies 2 and 3). Furthermore, creative performance monotonically reduces with an increasing number of prior ideas (Study 4). A final study demonstrates that showing only a limited number of ideas as well as grouping prior ideas offer actionable ways to reduce prior ideas’ harmful influence (Study 5). These results illustrate viable ways to improve contest-based ideation outcomes merely by changing how competitive prior ideas are presented.Type:journal articleJournal:Journal of Marketing ResearchVolume:58Issue:1Scopus© Citations 66 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Moderating Loss Aversion: Loss Aversion Has Moderators, But Reports of its Death are Greatly ExaggeratedType:journal articleJournal:Journal of Consumer PsychologyVolume:30Issue:3Scopus© Citations 91 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, How Consumption Vocabulary Directs Product Discussions – The Guiding Influence of Feature Labels on Consumers’ Communication and Learning about Products in Online Communities(2020-12); ; ;Tsai, Claire I.; Type:journal articleJournal:Journal of Marketing BehaviorIssue:4 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Mixing it up: Disfluent Product Display Formats Promote the Choice of Unfamiliar Products(American Marketing Association, 2020); ; ; Type:journal articleJournal:Journal of Marketing ResearchVolume:57Issue:3Scopus© Citations 27