Barbara Brenner
Last Name
Brenner
First name
Barbara
Email
barbara.brenner@unisg.ch
ORCID
Phone
+41 71 224 2409
Web Site
7 results
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Item type:Publication, Digitalisierung: Welche Rolle spielen CIOs heute und in
Zukunft?Type:journal articleJournal:CIO, CDO oder wie? Die Zukunft der Führung in der ITIssue:345 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Es ist Vorlesung und keiner geht hin: Nutzerzentrierte Bedürfnisanalyse für eine digitale Lehr- und Lernplattform(Ges. für Informatik, 2017-09); - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Learn from the Best in Digital Transformation: Marcel Keller Discusses the Success of Thermomix and CookidooVorwerk SE & Co. KG (or simply “Vorwerk”) has been able to sustain its success in the digital world in recent years due primarily to its Thermomix food processor and associated recipe platform, Cookidoo. Vorwerk is privately owned, with a turnover of €3.2 billion in 2023, of which revenue generated by sales of the Thermomix multifunctional food processor and Cookidoo recipe platform contributed some €1.7 billion. Vorwerk has achieved a sustainable digital transformation through the innovative use of information and communications technologies in its products and internal business processes. As a result, Vorwerk has become one of the leading lights in strategic management and digital transformation. On 10 September 2024, Patrick Naef of Acent AG and Walter and Barbara Brenner, both of the Institute of Information Systems and Digital Business at the University of St. Gallen, conducted the following interview with Marcel Keller, former member of the board of Vorwerk, to better understand how businesses are leveraging information and communications technologies. The discussion encompassed innovative product development, Vorwerk’s business model, the integration of process IT and product IT , and the evolving role of the CIO. The transcript has been lightly edited for clarity.Type:bookJournal:Acent Collection - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Systemic Thinking in IT Management of the Future: Where are the Benefits?The digitalization of the economy and society continues unabated. Generative artificial intelligence, especially ChatGPT, has triggered a new wave of digitalization since its availability in November 2022. In addition to new technologies such as generative AI, companies and their IT function are still busy with the transformation of applications and IT infrastructure into the cloud, the expansion of capabilities in data analytics, the agilization of application development, new regulatory requirements, the increase in IT security and the shortage of skilled workers. Furthermore, many companies are developing new digital business models that place new demands on the IT function. Social developments, such as sustainability and diversity, are also leading to new challenges for the IT function. The pace of change in companies is also accelerating. The complexity that IT management must deal with has grown in recent years and continues to grow at a rapid pace. Traditional ITmanagement models and IT operating models, such as ITIL or COBIT, are not able to cope with these challenges. Against this backdrop, this contribution discusses whether and how systems thinking can be an integral part of future IT management models and IT operating models and can help deal with the increased complexity brought about by digitalization.Type:book section - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Die Datenschutzgrundverordnung der EU: Ein "zahnloser Tiger" oder ein wirksames Instrument? Ein datenanalytisches ExperimentIn terms of content, the results of the data analysis experiment can be with the answer to the research question: "Is the European General Data Protection Regulation (GDPR) an effective instrument to strengthen data data protection in Europe or a "toothless tiger"?": The GDPR is taking effect and is having an impact, or as Hoeren summarizes in a review after two years of the GDPR: "Inconspicuous, but effective". full". However, the effects are limited to a few companies, especially the gatekeepers, a few countries and only a few articles serve serve as the basis for the penalties. Methodologically, this article can be summarized as follows: Data analytic approaches in legal scholarship can make sense. However, the critical question is not which algorithms and methods are used for for analysis, but whether the data used as the basis for the analyses are of the necessary quality.Type:book section - Some of the metrics are blocked by yourconsent settings
Item type:Publication, How to Achieve Digital SovereigntyCIOs consistently report that software vendors are dramatically increasing license costs while reducing negotiation flexibility. Increased prices result from the erosion of digital sovereignty, limiting an organization’s ability to control its digital infrastructures. Our research reveals how vendors leverage the “triple bind” (lock-in, bundling and scaling) to create insurmountable dependencies, which will likely intensify further in the AI era. This leaves enterprises with little room to negotiate or exit. Though there is no silver bullet, we recommend four strategies that CIOs can adopt to regain control.Type:case studyJournal:MIS Quarterly ExecutiveVolume:25Issue:3 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, “(Gen)AI First” at OTTO, Germany’s Largest Online StoreArtificial intelligence (AI)—and, since the end of 2022, generative AI (GenAI)—have become a key competitive factor for online retailers. In an interview with Walter and Barbara Brenner of the Institute for Information Systems and Digital Business at the University of St. Gallen, Switzerland, Michael Müller-Wünsch, chief information officer at OTTO, Germany’s largest online store, explains how OTTO uses AI to increase its competitiveness by following the mantra “(Gen)AI First.”Type:case studyJournal:MIS Quarterly ExecutiveVolume:24Issue:3