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    Stairway to Heaven or Highway to Hell: A Model for Assessing Cognitive Automation Use Cases
    Cognitive automation (CA) moves beyond rule-based business process automation to target cognitive knowledge and service work. This allows the automation of tasks and processes, for which automation seemed unimaginable a decade ago. To organizations, these CA use cases offer vast opportunities to gain a significant competitive advantage. However, CA imposes novel challenges on organizations’ decisions regarding the automation potential of use cases, resulting in low adoption and high project failure rates. To counteract this, we draw on an action research study with a leading European manufacturing company to develop and test a model for assessing use cases’ amenability to CA. The proposed model comprises four dimensions: cognition, data, relationship, and transparency requirements. The model proposes that a use case is less (more) amenable to CA if these requirements are high (low). To account for the model’s industry-agnostic generalizability, we draw on an internal evaluation within the action research company and three additional external evaluations undertaken by independent project teams in three distinct industries. From a practice perspective, the model will help organizations make more informed decisions in selecting use cases for CA and planning their respective initiatives. From a research perspective, the identified determinants affecting use cases’ amenability to CA will enhance our understanding of CA in particular and artificial intelligence as the driving force behind CA in general.
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    Scopus© Citations 12
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    Leveraging Low Code Development of Smart Personal Assistants: An Integrated Design Approach with the SPADE Method
    Smart personal assistants (SPAs) promise individualized user interactions owing to their varying interaction possibilities, knowledgeability, and human-like behaviors. To support the widespread adoption and use of SPAs, organizations such as Google or Amazon provide low code environments that support the development of SPAs (e.g., for Google Home or Amazon’s Alexa). These so-called low code platforms enable domain experts (e.g., business users without programming skills or experience) to develop SPAs for their purposes. However, using these platforms alone does not guarantee a useful and good conversation with novel SPAs due to non-intuitive design choices. Following a design science research approach, we propose the Smart Personal Assistant for Domain Experts (SPADE) method to address the missing link. This method supports domain experts in the development and contextualization of sophisticated SPAs for various application scenarios and focuses especially on conversational and anthropomorphic design steps. Our proof of concept and proof of value results show that SPADE is useful for supporting domain experts to create effective SPAs in different domains beyond private set-ups.
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    Scopus© Citations 28
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    Cognitive automation
    Facilitated by AI technology, the phenomenon of cognitive automation extends the scope of deterministic business process automation (BPA) through the probabilistic automation of knowledge and service work. By transforming work systems through cognitive automation, organizations are provided with vast strategic opportunities to gain business value. However, research lacks a unified conceptual lens on cognitive automation, which hinders scientific progress. Thus, based on a Systematic Literature Review, we describe the fundamentals of cognitive automation and provide an integrated conceptualization. We provide an overview of the major BPA approaches such as workflow management, robotic process automation, and Machine Learning-facilitated BPA while emphasizing their complementary relationships. Furthermore, we show how the phenomenon of cognitive automation can be instantiated by Machine Learning-facilitated BPA systems that operate along the spectrum of lightweight and heavyweight IT implementations in larger IS ecosystems. Based on this, we describe the relevance and opportunities of cognitive automation in Information Systems research.
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    Scopus© Citations 66
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    Open Business Model Innovation via the Internet: How Digital Technologies Can Improve the Quality of Business Models
    (2020-07-10)
    Bretschneider, Ulrich
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    Increasingly, firms follow the strategy of open business model innovation via the Internet. In this form of digital innovation management, firms make use of Internet platforms that allow them to integrate external customers and other stakeholders for (re-)innovation of their business models. However, the used IT tools on these Internet platforms suffer from not being able to merge the content of multiple users in an adequate way, thus the resulting business models suffer from low degrees of quality. Against this backdrop, in this research, we propose to equip these Internet platforms with a wiki technology. This would allow users to add to each other’s content, to make changes or to correct mistakes. In our action design research (ADR), we could empirically validate that this leads to a higher quality in terms of business models’ degree of elaboration. Since research that focusses on the design of Internet-based open BMI is still neglected, our research contributes to the literature base by being the first that answers ongoing open calls for research on this phenomenon of interest.
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    Scopus© Citations 8
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    Designing for Crowdfunding Co-creation: How to Leverage the Potential of Backers for Product Development
    (2020-01-03)
    Lipusch, Nikolaus
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    Dellermann, Dominik
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    Bretschneider, Ulrich
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    Crowdfunding is now established as a valid alternative to conventional methods of financing for startups. Unfortunately, to date, research has not investigated how backers can be encouraged to support entrepreneurs beyond funding. The aim of this study is to design and evaluate certain design elements for reward-based crowdfunding platforms that can engage backers in co-creational activities for product development. The study uses a design science research (DSR) approach and the theoretical concept of psychological ownership to inform a new design and then experimentally test that design. The results suggest that the derived artifacts positively influence co-creational activities in crowdfunding and that feelings of psychological ownership play an important mediating role. The contribution of this research is threefold. First, this paper extends crowdfunding’s application potential from merely a method of financing to a method of value creation with customers for product development. Second, the study advances DSR by applying a new DSR approach that shows whether a design performs as hypothesized by theory. Third, this research allows the exploration of backers’ individual behavior as opposed to their collective behavior.
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    Scopus© Citations 32
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    Hybrid Intelligence
    (Springer Fachmedien, 2019)
    Dellermann, Dominik
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    Research has a long history of discussing what is superior in predicting certain outcomes: statistical methods or the human brain. This debate has repeatedly been sparked off by the remarkable technological advances in the field of artificial intelligence (AI), such as solving tasks like object and speech recognition, achieving significant improvements in accuracy through deep-learning algorithms (Goodfellow et al. 2016), or combining various methods of computational intelligence, such as fuzzy logic, genetic algorithms, and case-based reasoning (Medsker 2012). One of the implicit promises that underlie these advancements is that machines will 1 day be capable of performing complex tasks or may even supersede humans in performing these tasks. This triggers new heated debates of when machines will ultimately replace humans (McAfee and Brynjolfsson 2017). While previous research has proved that AI performs well in some clearly defined tasks such as playing chess, playing Go...
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    Scopus© Citations 739
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    Radically Rethinking the Way Crowdfunding Works: The Case of Jumpstartfund and the Hyperloop
    (2019-11-21)
    Lipusch, Nikolaus
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    Dellermann, Dominik
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    Bretschneider, Ulrich
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    In this research, we explore the unique case of JumpStartFund, a new crowdfunding platform that is used to develop the Hyperloop project. To this end, we employ an in-depth single case study to examine the participation architecture of the platform as well as the Hyperloop campaign content, based on which we derive a new crowdfunding model. The derived crowdfunding model differs from existing crowdfunding models in that it allows entrepreneurs to develop their business with the crowdmore actively. Our research has important implications for research and practice. First, we introduce a new crowdfunding model that expands the boundaries of existent models. Second, we explain how our model helps to more efficiently leverage the potential inherent in the crowd thereby redefining entrepreneurial success within crowdfunding. Third, we discuss how our findings contribute to existent research within the context of crowdsourcing.
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    Scopus© Citations 1
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    Radically rethinking the way crowdfunding works: the case of JumpStartFund and the Hyperloop
    (2019)
    Lipusch, Nikolaus
    ;
    Dellermann, Dominik
    ;
    ;
    Bretschneider, Ulrich
    ;
    In this research, we explore the unique case of JumpStartFund, a new crowdfunding platform that is used to develop the Hyperloop project. To this end, we employ an in-depth single case study to examine the participation architecture of the platform as well as the Hyperloop campaign content, based on which we derive a new crowdfunding model. The derived crowdfunding model differs from existing crowdfunding models in that it allows entrepreneurs to develop their business with the crowdmore actively. Our research has important implications for research and practice. First, we introduce a new crowdfunding model that expands the boundaries of existent models. Second, we explain how our model helps to more efficiently leverage the potential inherent in the crowd thereby redefining entrepreneurial success within crowdfunding. Third, we discuss how our findings contribute to existent research within the context of crowdsourcing.
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    Scopus© Citations 1