Customer Centricity Implementation

Type
fundamental research project
Start Date
December 1, 2011
End Date
November 30, 2013
Status
completed
Keywords
Customer orientation
strategy implementation
social learning
leader-member exchange
team-member exchange
organizational commitment
Description
Creating superior value for the customer is the primary ingredient of competitive advantage. However, a well-formulated and appropriate customer-centric strategy only results in superior returns for an organization when it is implemented successfully. Although a notable amount of research has investigated the strategy implementation process, the reasons for implementation success or failure are not fully understood.
Leader contributor(s)
Herhausen, Dennis
Funder

HSG – Grundlagenforsc...

Topic(s)
strategy implementation process
customer orientation
Method(s)
mixed methods approach
Range
Institute/School
Range (De)
Institut/School
Division(s)

IMC – Institute for M...

Eprints ID
207887

Filters

Settings

Now showing 1 - 10 of 13