Travel Market Switzerland
Type
applied research project
Start Date
January 1, 1998
End Date
December 31, 2008
Status
ongoing
Leader contributor(s)
Partner(s)
Schweiz Tourismus, Schweizerischer Hotelierverein, TUI Touristik International, u.v.m.
Funder
Range
Institute/School
Range (De)
Institut/School
Principal
verschiedene
Division(s)
Eprints ID
18758
21 results
Filters
Settings
Now showing 1 - 10 of 21
- Some of the metrics are blocked by yourconsent settings
Item type:Publication, Travel is planned behaviour. Really?(2010-03-27)This paper examines the issue of impulse, compared to planned, purchasing in tourism. The literature suggests that travelling is associated with planning, mainly because it is a portfolio decision (consisting of multiple elements), and searching for information is necessary due to the service character of its industries. This contrasts with the literature on purchasing behaviour, which suggests that a significant amount of non-planned, impulse purchasing exists for retail goods and "big-ticket" items. We propose that this type of purchase decision also exists in tourism, signified by travel behaviour that differs according to planning horizons. Our study offers empirical support for the notion that impulse purchasing does indeed occur in tourism, that it is associated with shorter trips and a small number of travel companions, but not with higher income or higher travel expenditures.Type:presentation - Some of the metrics are blocked by yourconsent settings
Item type:Publication, - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Segmenting the senior travel market by means of travel motivation - Isnights from a mature market (Switzerland)The paper reports on the segmentation of Swiss senior travellers on the basis of their travel motivation. Switzerland is considered a mature market which is why this country serves as a role model for future travel behaviour. In contrast to previous studies, which identified up to six clusters, the results reveal that in the case analysed there are three clusters. Two of them partially represent a life cycle concept: TIME HONOURED BON VIVANTS (phase 1; towards the end of a professional life), and GRIZZLED EXPLORERS (phase 2; from the start of a retired life). These two segments are complemented by RETRO TRAVELLERS, which incor-porate many characteristics of the previous two but differentiate themselves in terms of educa-tion as well professional positions.Type:conference paper - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Predicting Online Travel Purchases : The Case of SwitzerlandThis paper examines why and under what conditions prospective travelers complete their bookings through online services compared to other methods. The study is based on a repre-sentative survey within 1,898 Swiss households, recording their travel behavior during the entire year 2007. The results show that the likelihood of booking online increases if someone is drawn to a website to gather information in the first place, and if the product sold through the website is transparent and well-understood (either per se or because the customer is familiar with the product), or if any other booking-related communication would impose a financial charge, independent of the socio-demographic background of the prospective traveler.Type:conference paper - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Travel expense estimation by hedonic regression - The case of Switzerland(2006-12-04); ; This paper estimates the expenditures of Swiss travellers by means of a hedonic regression. Based on the constituting elements of a trip (number of travel companions from the same household, duration of trip, choice of destination, means of transport and accommodation), the overall and marginal costs of a trip (and thus expenditures) are estimated by log-linear regression. The key determinants of travel expenditure are (1) with regard to domestic tourism the number of participating household members, and (2) with regard to international tourism the duration of a trip. With regard to all forms of tourism, the type of accommodation has the comparably highest effect on trip expenditures.Type:conference paper - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Health travel motivations and activities : The Swiss case(Travel & Tourism Research Association, 2008-06-17); ; This study investigates predictors (stated motivation and reported leisure activities) of health travel as opposed to a control group incorporating all other travel of the Swiss resident population, a well matured market. An a-priori segmentation of more than 11,000 trip cases (health travel as opposed to non health travel) was chosen as means of methodological concept, and stepwise logistic regression of 25 types of motivations and 72 types of activities towards group membership served as means of analysis. There appears to be a mature perception of health travel in the developed Swiss market, comprising rewarding elements of beauty, indulgence, and regeneration combined with demanding elements such as (challenging and stimulating) sports, including mountain biking, hiking, and golf.Type:conference paper - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Solo travel: Explorative insights from a mature market (Switzerland)This study examines solo travel, and offers (1) a conceptual framework of solo travelers, (2) a profile of these types of travelers (by socio-demographic characteristics), and (3) a profile of travels (by specific descriptors). The data for this study stem from a comprehensive survey of Swiss travel behavior conducted 2004 by the University of St. Gallen (Switzerland). The conceptual model is derived from transportation research. It proposes an a priori segmentation of four types of solo travel, delineated on the combination of the (1) departure status (a single, one-person household, compared to a collective, multi-persons household) and (2) arrival status (solo travel, compared to group travel), thus creating a two-by-two matrix with four segments overall. Solo travelers basically either tend to foster an existing social network or try to nurse their curiosity and at the same time look for new social contacts. The results of the profiling further reveal significant differences between the solo travel groups, as well as towards a control group incorporating all other travel. They include income, profession, and age, as well as familiarity with the destination, choice of type of accommodation, expenditures and various types of trips. However, no significant differences can be reported with regard to the choice of destination.Type:journal articleJournal:Journal of Vacation MarketingVolume:15Issue:3 - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Visit friends and relatives (VFR) purpose of trip and the choice of accommodation - The Swiss case(2010-09-15) - Some of the metrics are blocked by yourconsent settings
Item type:Publication, Travel expense estimation by hedonic regression - The case of Switzerland(2008-02-07)This paper estimates the expenditures of Swiss travellers by means of a hedonic regression. Based on the constituting elements of a trip (number of travel companions from the same household, duration of trip, choice of destination, means of transport and accommodation), the overall and marginal costs of a trip (and thus expenditures) are estimated by log-linear regression. The key determinants of travel expenditure are (1) with regard to domestic tourism the number of participating household members, and (2) with regard to international tourism the duration of a trip. With regard to all forms of tourism, the type of accommodation has the comparably highest effect on trip expenditures.Type:presentation - Some of the metrics are blocked by yourconsent settings
Item type:Publication,
- «
- 1 (current)
- 2
- 3
- »