Predicting Packaged Holiday Purchases - The case of a mature market (Switzerland)
Type
conference paper
Date Issued
2008-12-03
Author(s)
Abstract (De)
Tour operators in Europe and Switzerland face multiple challenges. Yet, against all expecta-tions, they more or less manage to maintain their overall market share. Using a binary logistic regression, this paper thus explores the determinants of packaged holiday purchases (as op-posed to independent travel) exemplified by the case of an outbound mature market - Swit-zerland. The results somewhat contrast with previous research, and reveal that choosing a packaged holiday cannot be predicted by socio-demographics, but rather by a given travel situation. Lack of familiarity with the destination, small travel groups, the travel motivations diversion/experience of something new, enjoyment of comfort and pampering, and the search for self-time increase the likelihood of people taking up a packaged holiday.
Funding(s)
Language
German
Keywords
tour operator
independent travel
trip organization
package tour
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
ANZMAC 2008 Sydney Conference
Publisher
ANZMAC
Start page
300
Event Title
Australian and New Zealand Marketing Academy (ANZMAC) Conference 2008
Event Location
Sydney, Australia
Event Date
01.-03.12.2008
Subject(s)
Division(s)
Eprints ID
49570