The Effects of Price Bundling on Consumer Evaluations of Product Offerings
Journal
International Journal of Research in Marketing
ISSN
0167-8116
Type
journal article
Date Issued
1999-06-01
Author(s)
Language
English
HSG Classification
not classified
Refereed
No
Publisher
Elsevier
Publisher place
Amsterdam
Volume
16
Number
2
Start page
129
End page
142
Pages
14
Subject(s)
Division(s)
Eprints ID
2891