Building a better Product: How Conjoint Analysis helped a Machine Manufacturer to really understand the Voice of its Customers, Part I
Journal
The Industrial Marketing Practitioner
ISSN
0019-8641
Type
journal article
Date Issued
1999
Author(s)
Language
English
HSG Classification
not classified
Refereed
No
Publisher
Amber Publishing
Publisher place
Lansdale, PA
Start page
11
End page
14
Pages
4
Subject(s)
Division(s)
Eprints ID
2893