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Journal
Marketing & Kommunikation
ISSN
1023-8913
Type
journal article
Date Issued
1999
Author(s)
Muellner, Markus
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Rheintaler Druckerei und Verlag AG
Publisher place
Berneck
Number
11
Start page
22
End page
23
Pages
2
Subject(s)
Division(s)
Eprints ID
37966