Lands' End's entry into Germany - Successful coordination of strategy, organization and behaviour
Type
case study
Date Issued
1999
Author(s)
Editor(s)
Zentes, Joachim
Swoboda, Bernhard
Language
English
Keywords
retailing
market entry
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Gabler
Publisher place
Wiesbaden
Subject(s)
Division(s)
Eprints ID
34830