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Lands' End's entry into Germany - Successful coordination of strategy, organization and behaviour
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Lands' End's entry into Germany - Successful coordination of strategy, organization and behaviour
Type
case study
Date Issued
1999
Author(s)
Rudolph, Thomas
Editor(s)
Zentes, Joachim
Swoboda, Bernhard
Language
English
Keywords
retailing
market entry
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Gabler
Publisher place
Wiesbaden
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/60448
Subject(s)
business studies
Division(s)
IRM - Institute of Re...
Eprints ID
34830