Standardization and Differentiation of Services
Type
conference paper
Date Issued
1997-01-01
Author(s)
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the American Marketing Association on Globalization of Services
Start page
219
End page
234
Pages
16
Event Title
American Marketing Association on Globalization of Services
Event Location
Manchester
Subject(s)
Division(s)
Eprints ID
2738