MediaMarkt: The price-active market entry into Switzerland

Type
case study
Date Issued
1997
Author(s)
;
;
Schindler, H.
Language
English
Keywords
Handelsmanagement
market entry
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Sage Publications
Publisher place
London
URL
Subject(s)

business studies

Division(s)

IMC – Institute for M...

IRM - Institute of Re...

Eprints ID
34827
File(s)
Thumbnail Image

open.access

Name

MediaMarkt.PDF

Size

1.58 MB

Format

Adobe PDF

Checksum (MD5)

ec0afc49a6ce404af0bd4a44d1328b11