Aufgabenorientiertes Marketingcontrolling - Auf dem Weg zu einem managementorientierten Marketingcockpit
Type
book section
Date Issued
1997
Author(s)
Editor(s)
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Marketingcontrolling
Publisher
Thexis
Publisher place
St. Gallen
Start page
90
End page
109
Pages
20
Subject(s)
Eprints ID
35411