Situational Variation in Brand Choice Behavior: Results of an Empirical Study
Journal
Journal of International Marketing and Marketing Research
ISSN
1010-7347
Type
journal article
Date Issued
1995
Author(s)
Language
English
HSG Classification
not classified
Refereed
No
Publisher
European Marketing Association
Publisher place
Brixham
Volume
20
Start page
115
End page
127
Pages
13
Subject(s)
Division(s)
Eprints ID
2881