On the Necessity of Anchoring Marketing in the Management of German Government-Supported Theaters
Journal
Journal of International Marketing and Marketing Research
ISSN
1010-7347
Type
journal article
Date Issued
1995
Author(s)
Language
English
HSG Classification
not classified
Refereed
No
Publisher
European Marketing Association
Publisher place
Brixham
Volume
20
Start page
15
End page
30
Pages
16
Subject(s)
Division(s)
Eprints ID
2882