Euro-Consumer: A New Challenge for International Companies
Journal
Journal of International Marketing and Marketing Research
ISSN
1010-7347
Type
journal article
Date Issued
1994
Author(s)
Language
English
HSG Classification
not classified
Refereed
No
Publisher
European Marketing Association
Publisher place
Brixham
Volume
19
Start page
7
End page
12
Pages
6
Subject(s)
Division(s)
Eprints ID
2877