A Conceptual Framework for Strategic Marketing in High-Tech Industries: The Case of Automotive Industry
Journal
Journal of International Marketing and Marketing Research
ISSN
1010-7347
Type
journal article
Date Issued
1993
Author(s)
Müller, Wolfgang
Language
English
HSG Classification
not classified
Refereed
No
Publisher
European Marketing Association
Publisher place
Brixham
Volume
18
Start page
59
End page
80
Pages
22
URL
Subject(s)
Division(s)
Eprints ID
2875