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Optimale Steuerung von Kaufverhaltensprozessen

Type
book section
Date Issued
1978
Author(s)
Opitz, Otto
Spremann, Klaus  
Editor(s)
Topritzhofer, Edgar
Language
German
HSG Classification
not classified
Refereed
No
Book title
Marketing - Neue Ergebnisse aus Forschung und Praxis
Publisher
Gabler
Publisher place
Wiesbaden
Start page
285
End page
325
Pages
41
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/66923
Subject(s)

other research area

Division(s)

s/bf - Swiss Institut...

Eprints ID
50522

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