Performance Measurement of CRM in Financial Services

ISBN
953376133
Type
conference paper
Date Issued
2004-07-28
Author(s)
Reichold, Annette
;
Kolbe, Lutz
;
Editor(s)
Thorne, Helen
Gurd, Bruce William
Chen, Tzu Hui Debby
Research Team
IWI4, C>K>P
Language
English
Keywords
Customer Relationship Management (allgemein)
Wirtschaftlichkeit
HSG Classification
not classified
Refereed
No
Book title
Performance measurement and management 2004 : public and private : papers from the fourth International Conference on Performance Measurement and Management - PMA 2004
Publisher
Cranfield University
Publisher place
Cranfield, UK
Start page
859
End page
866
Pages
8
Event Title
4. International Conference on Performance Measurement and Management (PMA 2004)
Event Location
Edingburgh, AUS
Event Date
28.-30.07.2004
URL
Subject(s)

information managemen...

Division(s)

IWI - Institute of In...

Eprints ID
65889
File(s)
Thumbnail Image

open.access

Name

PM%20in%20CRM%20of%20FS_IWI_HSG_final.pdf

Size

179.23 KB

Format

Adobe PDF

Checksum (MD5)

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