The Integrated Framwork for Key Account Management
Type
conference paper
Date Issued
2004-06-29
Author(s)
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Event Title
New Priorities and Challenges for Business-to-Business Marketer
Event Location
Harvard (USA)
Event Date
05.-06.08.2004
Subject(s)
Eprints ID
38046