Value-oriented Product Positioning

Type
conference paper
Date Issued
2004-05-26
Author(s)
;
Befurt, Rene
;
Hoffmann, N.
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the Annual Conference of the Academy of Marketing Science
Event Title
Academy of Marketing Science (AMS) Annual Conference 2004
Event Location
Vancouver
Event Date
26.-29.05.2004
URL
Subject(s)

other research area

Division(s)

ICI - Institute for C...

Eprints ID
2782