Case Study Helsana - M-Commerce at Helsana Health Insurance: Mobile Premium Calculator
Type
case study
Date Issued
2004-01-01
Author(s)
Reichold, Annette
;
Schierholz, Ragnar
Research Team
IWI4, C>K>P
Abstract
Since the introduction of GSM based voice services and SMS as data service, many new technologies have evolved in the field of mobile technologies, without being able to gain a substantial spread. Additionally, the use of SMS is mainly for private communication, commercial applications are still rare. The question for possible applications and of existing as well as new technologies in customer oriented processes is still to be answered. This case study describes an example of the application of established mobile technology in the customer acquisition process of a health insurance provider. Essential aspects, which have proven to be crucial for success in the described project, are pointed out.
Language
English
Keywords
Fallstudie
Collaboration
HSG Classification
not classified
Refereed
No
Publisher
Institute of Information Management, University of St. Gallen
Publisher place
St. Gallen
Number
HSG / IWI / BECS / 31
Subject(s)
Division(s)
Eprints ID
65914
File(s)![Thumbnail Image]()
Name
Helsana%20CS%20engl%20final%2002%20rfa.pdf
Size
277.98 KB
Format
Adobe PDF
Checksum (MD5)
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