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Corporate Brand Management

ISBN
978-3-322-94638-6
Type
book
Date Issued
2004
Author(s)
Esch, Franz-Rudolf
Tomczak, Torsten  
Kernstock, Joachim
Langner, Tobias
DOI
10.1007/978-3-322-94637-9
Language
German
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Gabler Verlag
Publisher place
Wiesbaden
Volume
1. Aufl.
Start page
375
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/68418
Subject(s)

business studies

Division(s)

ICI - Institute for C...

ITEM - Institute of T...

EMBA - Executive MBA

Eprints ID
33579

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