Dynamic strategic analysis : demystifying simple success strategies

The foremost activity as far as strategy theory is concerned, has always been the analysis of factors underlying firm success. While significant insights have been gained, the field is still highly fragmented, often oversimplifies the interrelation between determinants, and remains inherently static in its approach. In this study we establish three models to address these limitations. The integrated model combines the most relevant determinants from competing perspectives into a single model. The complex model captures the most relevant interrelations between these determinants. The evolutionary model encompasses the evolution of these determinants over time. All three models were validated in a field study of the global media industries. The combined results provide a state-of-the-art view of the factors and effects underlying firm performance.