Long over Short Term: The Example of Ecological Management

Managers and organizations are learning that dealing with ecological issues seriously is part of their responsibility. In this article, the inherent rationality of an ecologically oriented approach to management is highlighted. For this purpose, a conceptual framework for a comprehensive fitness of organizations is presented. Based on this framework and on case studies in small businesses a simulation model has been developed. The structure of this model is outlined. Then, on the basis of simulation experiments, several aspects of ecological management are discussed. The focus is on the role of pre-control, which substantiates the primacy of the long-term perspective. In this context, the trade-offs between short- and longer-term decisions, as well as the vulnerability of one-sided strategies are discussed.