Case Study Olin Chlor Alkali Products - B2B Solutions for Electronic Ordering and Information Exchange
Type
case study
Date Issued
2003-09-01
Author(s)
Lin, Stephen E.
;
Senger, Enrico
Research Team
IWI4, C>K>P
Abstract
Olin Chlor Alkali Products is a division of the Olin corporation headquartered in Cleveland, Tennessee. This division produces the compound products chlorine and caustic soda through electrolysis. In view of the high transportation costs, these products can only be offered to a regional customer base. Olin Chlor Alkali Products improved customer satisfaction by providing customers with order-related information such as analysis certificates and tracking and tracing functions through its website. At the same time, the web solution increases the productivity of sales personnel. For major customers, the concept of the virtual pipeline envisages the direct connection of ERP systems. This ties the customer more closely to the company and allows both partners further cost savings through an automated ordering process.
Language
English
Keywords
Fallstudie
Collaboration
HSG Classification
not classified
Refereed
No
Publisher
Center for Digital Strategies at Tuck School of Business at Dartmouth, and Institut of Information Management, University of St. Gallen
Publisher place
Hanover, NH, and St. Gallen
Number
HSG / IWI / BECS / 23
Subject(s)
Division(s)
Eprints ID
65870
File(s)![Thumbnail Image]()
Name
Olin_CS_engl_final_06_ese.pdf
Size
280.72 KB
Format
Adobe PDF
Checksum (MD5)
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