Leveraging Performance by Better Understanding the Role of the GAM
Journal
Velocity / Focus: Europe
ISSN
1540-6016
Type
newspaper article
Date Issued
2003-04-01
Author(s)
Abstract
Today's global account managers have to perform in a very dynamic, culturally diverse and complex organisational environment. They must wear several hats and must constantly adapt and develop their skills, depending on the supplier-buyer relationship. Increasing our understanding of the role of the GAM will help reduce ambiguity and lead to holistic human resources concepts that will have a lasting impact on performance. Extracts of the survey shown herewith should provide programme decision-makers with levers to generate change.
Language
English
Keywords
Global Account Management (GAM)
Global Account Manager
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Strategic Account Management Association (SAMA)
Publisher place
Chicago
Volume
3
Number
2
Start page
1
End page
4
Pages
4
Subject(s)
Division(s)
Eprints ID
16574