Introduction of the Means-end Chains Framework for Product Design and Communications Strategy of Internet Applications
Type
conference paper
Date Issued
2002-08-09
Author(s)
Heitmann, Mark
;
Aschmoneit, Peter
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of Americas Conference on Information Systems (AMCIS 2002)
Publisher
Association for Information Systems
Publisher place
AIS Electronic Library (AISeL)
Event Title
8th Americas Conference on Information Systems (AMCIS 2002)
Event Location
Dallas, TX
Event Date
09.-11.08.2002
Official URL
Subject(s)
Eprints ID
16226