Market segmentation by motivation: The case of Switzerland
Journal
Journal of Travel Research
ISSN
0047-2875
ISSN-Digital
1552-6763
Type
journal article
Date Issued
2002-08-01
Author(s)
Abstract
This contribution is about the segmentation of mature travel markets, as exemplified by Switzerland. Based on an extensive and representative travel survey covering 2,000 households and more than 11,000 trips, a situational, motivation-based travel market segmentation is proposed. The clustering of motivations proves to be a valuable means to segment markets. The results reveal a diminishing role of socio-demographic segment descriptors. It is more the (anticipated) travel profile and the attraction of a certain destination which determines Swiss travel behavior.
Language
English
Keywords
Market segmentation
motivation
Swiss travel market
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Sage
Publisher place
Thousand Oaks, CA.
Volume
41
Number
1
Start page
68
End page
76
Pages
9
Subject(s)
Division(s)
Eprints ID
34475
File(s)![Thumbnail Image]()
Name
TravelMotivation-ttra.pdf
Size
76.86 KB
Format
Adobe PDF
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