A within and across Attributes Variety Seeking Model
Journal
Marketing theory and applications
ISBN
978-0877572992
Type
conference paper
Date Issued
2002-02-22
Author(s)
Editor(s)
Evans, Kenneth R.
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the Annual Conference of the American Marketing Association, Winter Conference
Publisher
American Marketing Association
Publisher place
Chicago, Ill
Volume
13
Event Title
AMA Winter Educators' Conference 2002
Event Location
Austin, Tex.
Event Date
22.-25.02.2002
Subject(s)
Division(s)
Eprints ID
2776