Multi-Channel Marketing - Die Königsdisziplin im CRM?
Journal
Thexis
Type
journal article
Date Issued
2002
Author(s)
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Thexis
Publisher place
St. Gallen
Volume
1
Start page
26
End page
31
Pages
6
Subject(s)
Division(s)
Eprints ID
34371