Corporate branding - Why an integrated approach is inevitable
Type
conference paper
Date Issued
2001-04-23
Author(s)
Einwiller, Sabine
;
Will, M.
Language
English
HSG Classification
not classified
Refereed
Yes
Event Title
6th International Conference on Corporate and Marketing Communications (CMC)
Event Location
Belfast UK
Subject(s)
Eprints ID
12932