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Details

Corporate branding - Why an integrated approach is inevitable

Type
conference paper
Date Issued
2001-04-23
Author(s)
Einwiller, Sabine
;
Will, M.
Language
English
HSG Classification
not classified
Refereed
Yes
Event Title
6th International Conference on Corporate and Marketing Communications (CMC)
Event Location
Belfast UK
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/72785
Subject(s)

business studies

Eprints ID
12932
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