Konzept zur effizienten Gestaltung von Kundenbeziehungen durch Kundenwertmanagement
ISBN
3-409-11701-6
Type
book section
Date Issued
2001
Author(s)
Editor(s)
Günter, Bernd
Helm, Sabrina
Language
German
HSG Classification
not classified
Refereed
No
Book title
Kundenwert
Publisher
Gabler
Publisher place
Wiesbaden
Start page
541
End page
557
Pages
17
Subject(s)
Division(s)
Eprints ID
2711