Gaining Competitive Advantage through Customer Value oriented Management
Journal
The journal of consumer marketing
ISSN
0736-3761
ISSN-Digital
2052-1200
Type
journal article
Date Issued
2001
Author(s)
Abstract
Within the customer value literature there is a lacuna of theoretical frameworks and models that underlie consumers' overall product valuation. This paper addresses this limitation and presents a model integrating consumer values, product benefits, and various costs of consumption. In the proposed model, benefits and costs are defined in terms of consumers' perceptions in the activities of acquisition, consumption, and maintenance, as well as consumers' expectation of value satisfaction before buying.
Language
English
Keywords
Consumer behaviour
Perceptions
Product attributes
Value
Competitive advantage
HSG Classification
not classified
Refereed
No
Publisher
Emerald
Publisher place
Bradford
Volume
18
Number
1
Start page
41
End page
53
Pages
13
Subject(s)
Division(s)
Eprints ID
2899