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Schlüssel zum KAM-Erfolg

Journal
Marketing & Kommunikation
ISSN
0255-7673
Type
journal article
Date Issued
2001
Author(s)
Muellner, Markus
Zupancic, Dirk  
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Rheintaler Druckerei und Verlag AG
Publisher place
Berneck
Number
11
Start page
27
End page
27
Pages
1
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/73476
Subject(s)

business studies

Division(s)

IMC – Institute for M...

Eprints ID
37959

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