15 Stichworte zum Themenkreis "Vertikales Marketing"
ISBN
3800626896
Type
book section
Date Issued
2001
Author(s)
Editor(s)
Diller, Hermann
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Vahlens Grosses Marketing Lexikon
Publisher
Vahlen
Publisher place
München
Start page
1798
End page
1799
Pages
2
Subject(s)
Eprints ID
35257