Retail Food Failures and Recovery Strategies in Switzerland
Journal
Journal of Marketing Channels
ISSN
1046-669X
ISSN-Digital
1540-7039
Type
journal article
Date Issued
2000-10-12
Author(s)
Abstract
Food retailers risk a loss of image or even a loss of the customer if they do not learn to react effectively to failures and improve their service strategy. First of all, the present research develops a typology of retail failures and recovery strategies for the food retail market in Switzerland. In the second step, the importance of the failures and the effectiveness of the recovery strategies employed by retailers are examined. Finally, three practical recommendations are given to retail managers in order to improve the service policy in food retailing.
Language
English
Keywords
Grocery
Retailing
Strategy
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Haworth Press
Publisher place
Binghamton, USA
Volume
7
Number
3
Start page
69
End page
92
Pages
24
Subject(s)
Division(s)
Eprints ID
31736