A Behavioral Approach to Explain the Usage of WWW - Findings in the Airline Industry
Type
conference paper
Date Issued
2000-01-01
Author(s)
Huber, Frank
Keller, T.
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the Conference of the European Marketing Association
Event Title
Conference of the European Marketing Association
URL
Subject(s)
Division(s)
Eprints ID
2755